Our staff have worked across a range of consumer projects including market segmentation, demand estimation, market share simulations, customer experience modelling, retail location strategy, marketing mix modelling, new product development and pricing studies.
A hallmark of our approach is to harness leading edge academic thinking and implement it within actionable, market-oriented strategy. For example, Market Emergence was engaged by a brand consultancy to collaborate with Nobel Laureate Daniel Kahneman to extend his three dimensional ‘PAD’ model of emotional experience to assess whether in practice consumer emotional experience is also structured along these same three dimensions and if so, identify the emotional touch points in each industry which were correlated with increased dwell times, satisfaction, loyalty and spend.
In a global, digital era, we’ve found a renewed interest within the consumer markets for local, grounded, singular experiences to differentiate from the always-on, mobile and online content with which has become the ongoing background of our lives. Whilst we are fluent in big data, our methodologies provide the option to capture and integrate the local, authentic, experiential and emotional dimensions as a counter-point to the ever-accessible and therefore ultimately devalued global, always-on digital worlds modern consumers inhabit.