Our staff have worked on a wide range of tourist events and attractions, from major sporting events such as the Ryder Cup to feasibility studies for museums and theme parks in the Middle East to golf and polo resorts across Europe.
Our staff’s expertise includes a mix of public and private sector work, including brand tracking projects for tourism boards, assessing brand attributes driving choice of destination as well as economic impact assessments. Private sector expertise of our staff includes survey-based visitor satisfaction studies, feasibility studies for new resorts and assessment of the potential media values and marketing benefits derived from hosting sporting events at new venues.
More recent tourism work won by Market Emergence includes visitor destination surveys and lead generation work for a major time share operator, syndicating and co-branding the work with local retailers to drive consideration of the timeshare proposition and assess preferred destinations of the time-share source market to guide future resort development decisions.